Description of Business

We hope you will encounter your perfect wedding rings.

The Primo Japan group has opened over 77 bridal ring stores, domestically and internationally, with bridal couples as our main target. We have 58 I-PRIMO locations in Japan and seven in Taiwan dealing with engagement and wedding rings, and 10 Lazare Diamond Boutique locations in Japan dealing with high-grade diamonds. We do most of our bridal ring sales in the semi-custom style, which is ideal for our customers. We are making sincere efforts to further increase our status as a leading company in the bridal jewelry industry in the future and to provide service that results in customer satisfaction at an even higher level.

I-PRIMO, Bridal Diamond Stores Lazare Diamond Boutique, High-Grade Diamond Stores
  • Description of Business
  • I-PRIMO
  • Lazare Diamond Boutique
  • Global Expansion
  • プリモの人

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