
Our management principle at Primo Japan Inc. is “Turning Primo ’Dreams Primo’ Happiness.”
We created the “PRIMO RING PROJECT,” a corporate social responsibility program, from the idea to create happiness for many other people. We based it on our management principle and consider it a success if we can create happiness for even one person.
The hopes and wishes of our customers, suppliers, employees, regional business and everyone else involved with Primo Japan Inc. form a huge “ring” of sorts. This project aims to take the smiles of people who are sharing happiness and make as large a ring as possible.
We have designed a symbolic heading for the paper we use for our CSR reports. The heading is fashioned after the age-old double wedding ring patchwork pattern derived from wedding rings, and it incorporates the theme colors of I-PRIMO and The Lazare Diamond Boutique. It expresses connectedness, contiguity, and a chain of happiness, the concepts behind the PRIMO RING PROJECT.