Primo Japan is the bridal jewelry specialty store with the largest number of stores nationwide. Through our four brands, I-PRIMO, LAZARE DIAMOND, SELEXIA and PROMIJE, we offer personal support from our highly qualified and conscientious staff, who discuss in detail each couple’s wishes through our custom order-style service, in order to create “a ring that is unique in all the world.” 


We are now expanding our store network beyond Japan and into Asia, which will enable us to make even more couples’ dreams into happiness in the shape of a ring.