Company History

April 1999

Established Speed Creation Inc. (the former name of Primo Japan Inc.) in Tokyo

July 1999

I-PRIMO Ginza Store opened

January 2003

Established Primo Israel Diamonds Ltd. as an office of purchase loose diamonds

June 2003

Lazare Diamond Boutique Ginza Store opened

May 2004

Changed company name to Primo Japan Inc.

May 2007

Established Primo Diamond Taiwan Inc. for business development in Taiwan

October 2007

I-PRIMO Zhongxiao Flagship Store (Taiwan) opened

September 2011

Established Primo Diamond Hong Kong Ltd. for business development in Hong Kong

October 2012

I-PRIMO Causeway Bay Flagship Store (Hong Kong) opened

July 2014

SELEXIA, a new line of bridal jewelry, released online

November 2015

Established Primo Diamond Shanghai Trading Co., Ltd. for business development in Shanghai

July 2016

I-PRIMO Hong Kong Plaza Store (Shanghai) opened

July 2017

I-PRIMO HKRI Taikoo Hui Store (Shanghai) opened as Primo Japan’s 100th store world wide

March 2018

PROMIJE, a new line of Engagement Jewelry, released online