The thinking behind our company philosophy stems from our desire to provide couples getting married with a reminder of the happiest moment in their lives by turning that moment into the shape of a ring to keep from this day forward, eternally.


As times change, ways of getting engaged and married also change. However, the happiness shared by two people who choose to share a lifetime with the one they love is something timeless.


It has been less than twenty years since our foundation. In that time, our business has crossed the seas, and we now have 100 stores in Japan and abroad. Even as time passes and locations change, we will continue helping our customers turn their best (PRIMO) dreams into supreme (PRIMO) happiness.  



President and Representative Director

Primo Japan Inc.

Naoki Sawano