Code of Conduct
Five Core Tenets: Primo Japan’s “Five Values”
For all our employees to continue making PRIMO（the best）value. We have set forth this code of conduct to outline standards for best practice, from showing compassion to our customers to the pursuit of business sense.
Value 1 A Forcus on Customers
Everything we do is for our customers.
Always think what customers want and take action to provide it.
Value 2 Team Work
Focus on the results as a team.
Cooperate and act not only individual but as a team.
Value 3 Motivation to Achieve, Mission-Driven Action, Sense of Responsibility
Take responsibility and work steadfastly towards achieving the goal without giving up.
Value 4 Emotional Intelligence Quotient
Exercise emotional self-control. Try to be cheerful to put others at ease and create a positive mood.
Value 5 Business Sense
All employees should pursue "Sales UP - Cost DOWN = Profit UP" in their work