Primo Japan Inc. has joined the NPO Class for Everyone’s TASUKI PROJECT, as part of our company-wide CSR PRIMO RING PROJECT, by donating 453 old iPads that were used as tools for in-store customer service and which were being replaced. The donated devices will be used to develop ICT education mainly in areas in Asia and Africa. 

◆Donation Background
With our company philosophy of “PRIMO (the best) dreams for PRIMO (supreme) happiness” at its foundation, and from our desire to help people make their dreams come true and make happiness a reality for everyone, one person at a time, we at Primo Japan launched the PRIMO RING PROJECT, our company-wide CSR initiative, in 2007, and the project has carried out various activities every year since. Since we are expanding overseas, mainly in regions throughout Asia, we have been actively supporting education in the region, and we have continued building educational facilities in each region since 2008. In this latest initiative, we decided to donate to the NPO Class for Everyone, in support of their mission “to create equal opportunities in education in developing countries”, and as an effective way to put our old equipment to use.


◆Primo Japan’s Initiatives Supporting Education in Regions throughout Asia
・2008    Construction of a kindergarten building in Kebai village in Vietnam
・2010    Construction of Amara Elementary School building in Liloan, Southern Leyte, Philippines
・2012    Construction of Ban Lai Fang Elementary School building in Ban Den Mai village, Ban Mae Kha, Fang District, Chang Mai Province in Thailand
・2017 Construction of a kindergarten affiliated with Jyoti Elementary School  in Luma , Tripurakot VDC, Dolpa District, Nepal.


◆About the NPO Class for Everyone
The NPO Class for Everyone aims to create a world in which children can realize their potential no matter where they are born in the world. The NPO promotes activities aiming to create equal educational opportunities primarily in developing countries.

Class for Everyone considers the internet a necessary tool for equal educational opportunities and collaborates with various organizations and companies, mainly in Japan, to create a process of reusing surplus equipment in developing countries.