In recent years, our focus on environmentally conscious initiatives has increased. Thinking about what we can do at Primo Japan, we have taken steps such as charging for plastic shopping bags and have implemented measures to prevent global warming. Last year, we created an original eco-bag and distributed them to employees working in Japan to use not only at work but also in their private lives. Designed to encourage employees to reduce the number of shopping bags they purchase, many employees are still using their original eco-bag for lunch or for shopping after work.
The eco-bag’s design was created entirely by PRIMO RING PROJECT members. As specialists in bridal jewelry with stores in operation globally, our Primo Japan eco-bag design features an engagement ring encircling a globe. The word “PRIMO” takes the place of Japan on the map to signify our commitment to protecting the Earth’s environment from Japan.